In celebration of the 10-year anniversary of Keen's iconic Uneek shoes, Montreal-based brand No Diploma, repurposes the Uneek shoes and a No Diploma archive bag into a one of one water bottle bag titled the “Hydration Safety Net.”

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No Diploma is thrilled to work with Keen on a second project. “We strongly believe in aligning ourselves with brands like Keen, who consciously create,

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have a positive impact on the planet, and influence the next generation of brands like us by giving designers a platform.” said Ben Brûlé (founder & creative director of No Diploma).

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As Keen's motto is "Be original in everything", the No Diploma Workshop team was challenged to combine style, function and sustainability, allowing us to make something we've never done before by taking something old and making it new.

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“The aim of this campaign is to illustrate that upcycling is a simple and easy process that can be done at home with little equipment, encouraging more people to get involved.” said Ben Brûlé.

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Head Held Straight - ASICS NOVALIS, No Diploma is a worldwide community and brand based in Montreal. Creating stories through product, design and collaborations. Through storytelling & community initiatives, we aim to educate and empower the people around us.

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Head Held Straight - ASICS NOVALIS